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But if youre advertising a tobacco-flavored e-cigarette thats positioned to prevent or stop people from smoking cigarettes, you can go right ahead and promote your brand

The calliper or thickness ranges from 300gsm to 400 gsm, which depends on the box style: Flip-top hard packs have 330-360 gsm Slide boxes have an outer sleeve of 350-400gsm and an inner tray of 250-300gsm Tuck-end cartons have 280-320gsm Coated Kraft is used for brands with a natural or eco-positioned aesthetic

But the high percentage of non-smokers reflects a growing awareness and preference for healthier choices

Mr Williams said that his company has been researching for more than two decades to develop products that give smokers the satisfactions they are seeking, but without the harmful effects of smoking