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"Using graphic images to get the same message across - that smoking kills, that people who smoke will die younger, that smoking actually makes your skin age - these are important messages, and if you can introduce graphics into it as well it has a more dramatic effect." The chief medical officer for England, Sir Liam Donaldson, added: "This will help promote better awareness of the damage that smoking does to lives and families, an essential step towards reducing the number of people who start smoking." Cigarette packs that only feature written warnings will not be allowed on sale in the UK after September 30 next year

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This points towards the fact that the campaign was not just about preventing individual children from taking up smoking, but about changing attitudes towards smoking more broadly

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