In an ecommerce business, getting customers to your online store is just the initial step of the journey, while converting them is equally vital in this competitive marketplace.
So, if you have an ecommerce store built on WooCommerce, alongside tracking traffic influx, conversion is one of the most important metrics you need to put your focus on.
Before going further, let’s explore what exactly this all-crucial conversion and conversion rate is.
What is conversion and conversion rate?
In short, a website conversion is the outcome when a website visitor or user completes a desired action on your website. It can be about making a sale, opening an email, initiating a phone call, using a coupon, or signing up for a service. So, a conversion can be someone who is subscribing to your mailing list, making a purchase, or completing a contact form.
Now, the conversion rate represents the percentage of website visitors completing the desired action. As an example, if your website receives a monthly influx of 1000 visitors, and out of those 100 customers made a purchase last year, your conversion rate will be 10%, in case conversion for your site is someone purchasing a product.
The best ways to boost your WooCommerce conversion
One thing is clear: if you want your WooCommerce store to be successful, you need to optimize your website for improved conversions. But where do you start? To help you out, here’s a guide that contains 5 proven tips you can implement for boosting conversions.
1. Focus on your store’s UI
Your site visitors neither have the time nor patience to figure out your confusing layouts. If they can’t find the products they are looking for, they will get frustrated in no time. So, keep the UI of your WooCommerce store of utmost importance.
Suppose you can separate your audience into distinct geographical segments and employ a translation plugin to showcase content in their preferred languages. To ensure a clear user interface, check whether your CTA is clear or not. Verify if the “buy” button, navigation tabs, or text links are placed on a strategically positioned. Also, monitor for any frequent pop-ups, unnecessary images, or texts that might be hampering customer conversion.
2. Make your website mobile responsive
Try to keep your WooCommerce store as responsive as possible. After all, you don’t have a clue about what device your potential buyers will use. Hence, to ensure your WooCommerce website maintains its responsiveness across all platforms, it’s paramount to keep your site mobile-friendly.
Also, in today’s digital landscape, mobile devices have become an integral part of our life. Even the prevalence of mobile usage surpasses that of larger devices such as desktops or laptops. So, not optimizing your site for mobile phones can end up costing you the loss of a huge portion of potential customers.
You need to make sure that the information users will look for is easier to find on mobile devices. Also, ensure that the button sizes are designed for mobile devices while providing a convenient option to switch to the desktop view of the website. Test the mobile UI consistently and ensure that it meets the required speed standards.
3. Use social proof
Often, visitors look for clues from trusted sources when they make a purchase. That’s why adding social proofs works well to boost the conversion rate.
By soundly displaying social proofs in your WooCommerce store, you can definitely get more sales. Social proof can be reviews, testimonials, star ratings, real-time statistics, or expert recommendations. You can test different types of social proof to assess the impact on your conversion rate. Suppose you can use customer reviews from real customers on the checkout page because fake reviews will turn people away. Also, you can showcase recommendations from experts or your customer logos on your home page or product pages.
4. Run sales ads, campaigns, and promotions to trigger FOMO
Your conversion rate will stay low if you are not running ads, campaigns, or promotions. So, run targeted campaigns, leverage flash sales, or add promotions while trying out everything from emails to social media ads to Google ads to YouTube videos. After all, as customers, everyone loves to think they have got a good deal.
Adding the “refer a friend” feature on your website will serve you as a brilliant word-of-mouth promotion strategy. This trick works best in significantly amplifying your reach by rapidly spreading the word about your offerings. Or you can add countdown timers, limited-time specials, or a reminder on your website to create a sense of urgency. Classic pop-up ads can be another trick to boost conversions.
5. Simplify the cart and checkout process
By optimizing the cart and checkout process, you can boost your WooCommerce store’s sales and revenue. Experiencing a high cart abandonment rate in your online store represents a significant loss in conversions. The top causes for cart abandonment could be requiring a user account, limited payment options, a complicated checkout page, or more.
Conclusion
When optimizing your checkout process to increase conversion rate, make sure your customers can easily flow through the buying journey with minimum interruption. Allowing customers to make a purchase as a guest without creating an account will definitely improve the conversion rate.
Also, you can try to implement a single-page checkout process and allow customers to complete their purchases without having to navigate through multiple tabs and windows. Providing multiple checkout options is another effective way.
The tips mentioned above are some of the proven ones that are largely adopted by many WooCommerce stores. So, without any further ado, start implementing them today and seamlessly skyrocket your conversion rate. Remember, conversion rate optimization is eventually an ongoing process, not a do-once-and-forget kind of activity.
