Digital marketing enables building and design firms to build brands that can help them expand their clientele and get more visibility online. Unlike traditional marketing strategies such as posters, newspaper ads, or billboards – digital marketing promotes two-way communication, enabling building and design firms to engage with their customers actively.
Investing in digital marketing facilitates building firms to broaden their audience reach while ensuring consistent traffic coming to their website, resulting in new leads and conversions.
With digital marketing, building and design firms can analyze their online customer data, enabling marketers to gain valuable insights that can help them reform their marketing strategy for better results.
A company that doesn’t have any digital presence risks losing relevance among its customers and in the industry. This article outlines some proven marketing tips for building and design firms that will help them dominate the digital space.
Digital Marketing Tips for Building & Design Firms
Build Your Company Website
An excellent company website shows your prospects who you are and what you do while enabling them to determine if they found you authentic. A great website communicates through its solid design elements, unique branding, intuitiveness, personalized user experience, information accessibility, shape, color, navigation, and much more.
User experience should be at your center stage while choosing your company’s website design. Make sure your website is easy to use, mobile-friendly, easy to navigate, and super fast. Its colors will impact how your visitors interpret what they see.
By partnering up with a professional marketing agency for building and design firms, you can get a site that not only provides a personalized experience to your customers but is also tailored for higher search rankings and better online visibility.
Use Social Media
Social media platforms such as Facebook, YouTube, Twitter, and Instagram can help you create brand awareness and reach your target audience at ease. With the help of these platforms, you can position your building and design firm as a market leader.
With an efficient social media strategy, you can triple your marketing efforts, expand your business, and deliver qualified leads. To begin with your firm’s social media strategy; the first step is to set your goals, then choose a social channel, post consistently, and publish a wide range of content.
Go With a Local SEO Strategy
Search engine optimization (SEO) is optimizing your website to make sure it ranks high on SERPs. So whenever your customers search for your services, you show up to them. However, considering a national or international approach can take months and in some cases, years.
That’s why for quick results, it’s better to go for a local SEO strategy. Local SEO means optimizing your website for local searches. For example, when a potential customer searches for a local construction company, the search engine will show relevant local companies based on that location. To begin with local SEO, you first need to set up your Google My Business profile and list your business on Google Maps.
By doing that, you can massively increase your website traffic and local SEO ranking by consistently posting about your business. List your business name, address, and phone number across your website, local directories, and social media pages for faster results.
Add customer reviews (visual ones if possible) and optimize your website for voice search. This can be time-consuming and confusing for most people, so it’s ideal to hire a marketing agency for building and design firms to help you with your local SEO.
Consider Content Marketing For Your Company
Content marketing is highly effective for building brand awareness and generating leads for any company. However, the construction industry is competitive, so your company has to stand out from the crowd. Provide educational tips, tools, and share blog posts on your website to solve your prospects’ common issues and educate them.
Publishing high-quality content (both visual and text) will help establish your company as an industry leader and help more people reach your company. Again, if this is confusing or time-consuming for you, hire a marketing agency for building and design firms to help you with content marketing.
Know Your Competition
When your potential customers are looking for services such as yours, they’ll probably look at other construction companies as well. Research your competitors and see what they’re doing differently, what more they’re offering, how you can do better than them, what more could you provide your customers, etc. This will improve your service quality and attract more leads and customers to your website.
Adopt a Growth Marketing Methodology
Growth marketing is a perfect way to get your building and design firm aligned toward the same goals. It works well when everyone is on the same page, and no energy, time, or money is wasted on things that don’t match your business goals. It all starts with defining what your company wants. What is success for your company?
Do you want more sales? Build more positive customer relationships? Expand your business?
Whatever it is, write it down. Then, set your SMART goals based on that. All of those goals should be focused on helping you achieve bigger goals of what your success looks like.
Here’s what SMART goals mean, in case you don’t know:
- Specific
- Measurable
- Achievable
- Realistic
- Timely
After that, make sure all your marketing strategies are aligned with these SMART goals and that big overarching success marker. Your website, social media, local SEO, paid advertising, content marketing, etc. You name it — it should all agree.
The final step is setting up metrics to analyze and evaluate your marketing strategy and see what’s working and what’s not. Do regular check-ins to keep your team focused on your goals. And don’t forget one thing, Growth marketing is about continuously moving forward.
Follow-Up With Your Past Customers
A big part of building your audience is keeping the ones you already have. By this, we mean encouraging your previous customers to keep coming back. Whether it’s a small job you completed for a family last year or a commercial project that you did years ago, if your customer’s experience was positive, then they’ll surely want to discuss their upcoming needs that they didn’t get the time to address earlier.
Make sure you keep following up with your existing customers every few months after completing a job, just to check if they need any help or anything else. Your customers will be impressed by this gesture that you look after them even after the job which will build trust and turn these customers into loyal ones.
Additionally, they can refer more customers to your design and building firm resulting in more leads and sales. Maintaining positive relationships with your customers is extremely important, as the construction business runs trust.
Conclusion
Digital marketing for building and design firms is an excellent way to build brand awareness, get more leads, increase conversion rates, more web traffic, and boost your bottom line. Consider using these digital marketing tips for your company and you’ll surely have your business tripled in a few months.
